Objectives
This course will provide participants with the concept and knowledge, which will enable them to:
- Have a good overview of the crisis communication (CC) definitions and its relationship to BCM, CM and DR.
- Understand the key element of the CC framework.
- Understand the implementation objectives, activities and key deliverables for each stage of the CC planning methodology.
- Initiate and implement a CC program.
- Identify and assemble the CC team members.
- Assign the roles and responsibilities for each of the CC team member.
- Identify audiences, stakeholders and interested parties.
- Consolidate and analyse the list of crises for Executive Management’s approval.
- Establish level of crisis.
- Identify and develop the relevant CC strategies.
- Develop media handling techniques and plan.
- Develop and implement press release and holding statements.
- Drive organisational-wide crisis communication programmes.
- Learn to track and trace incident events and prioritize decisions and activities.
- Adopt a CC for social media during crisis.
- Learn how to develop an organization-wide CC awareness, training exercising and testing program.
- Implement audit and assessment program to ensure CC plan effectiveness.
Examination
This course incorporates a 150-Multiple Choice Question electronic exam the next day. The duration of the examination is 3 and 1/2 hours. Candidates who achieve a passing score of 75% or higher are eligible to apply for the BCM Institute’s Crisis Communications Certified Expert (CCCE) accreditation. The examination fee is included as part of the course fee.
Course Fee
This course fee does not include the application processing fee for the CCCE certification.
Certification Fees
SGD150 (Certification Fees are to be paid during application after participants have passed their Qualifying CCCE exam)
Examination Fee
The course fee includes the CCCE examination fee.